Currency and Coin

Pearl Standard is an start-up team dedicated to leveraging blockchain technology to market Tahitian natural black pearls globally. Their unique pearl coins serve as financial products on their e-commerce platform, with the pearls' anchoring being of paramount significance. The Pearl Standard team is eager to illustrate their products and business strategy in a more engaging manner. This video is the inaugural piece in the series, designed to elucidate the relationship between the pearl coins and pearl anchors.

This project, from script to storyboard, style exploration, creative direction, production, animation, design, and 3D design, was entirely produced by me, except for the voice-over. And the music&SFX were sourced from online materials.